Are you confused to use email marketing or other ways such as paid advertisement or social media to increase traffic and lead conversion?
Is email marketing still effective in increasing your lead conversions?
You are at the right place, in this article, I’ll tell you about the best way to be adhered for increasing your lead conversions and digital presence.
What Is Email Marketing? And How it works?
Email marketing is really an effective way of marketing that allows businesses to update the customers in their email list, about their latest products, services and offers.
It’s a simple form of marketing in which the businesses collect the emails of their audience through newsletters, stay updated forms and other subscription forms, where users put their emails to get updated. These emails are gathered and made into a list that will used in future by the businesses to send the latest updates, offers, products and services directly to the targeted audience.
Is email marketing still effective in 2024?
Yes, email marketing is still one of the mostly used marketing strategies by the leading companies. Email marketing provide better stability and control to the businesses over what to share with different customers. Email marketing may seem outdated but really it’s still one of the best marketing strategy that professionals prefer.
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Maybe email marketing sounds outdated but it has some advantages over other marketing strategies.
Impact targeted audience precisely
It offers the direct conversation between businesses and their targeted customers using well designed emails. Emails can be customized according to the customer. Offers effective way of interacting with customer’s desire and needs. Businesses can directly send updates, offers and products to the particular customer precisely.
Unlike some marketing strategies such as paid advertisement, Email marketing is cost effective way of marketing that provides highest ROIs in past years. In email marketing, the place where Businesses have to invest is in opting a good email marketing software that will gather the emails of the customers and save them as a list in database and provide email automation when new offer or product is launched.
Nowadays internet is flooded with different type content. Thousands of GBs is being uploaded every second. This is why customer is confused what to trust. Email marketing provide curated content to the customer that they opt while subscribing the newsletter of the businesses.
In other traditional marketing forms which are outbound in nature, customer’s viewing experience is interrupted due to ads.
But Email Marketing offers inbound marketing which offers voluntary subscription by the user. In this, Customer initiate the engagement with the brand and sign up for email newsletter voluntarily.
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales. Mail Chimp was founded by two guys named Ben Chestnut and Dan Kurzius two decades ago. It was initially named as ‘Rocket Science Group’ but later on renamed as MailChimp and owned by Intuit.
Features of Mail Chimp:
- Provide Email Automation
- Provide Generative AI
- Provide Segmentation for refining
- Provide Analytics and reporting for optimization
To get best performance and better results you have pay some initial amount that will be fruitful in future.
here are some plans of MailChimp Choose wisely according to your budget, i personally prefer Standard one.
Even in this new era of technology, customers prefer emails as they think emails as legit and genuine way of getting information that is why businesses still prefer email marketing in 2024 as it provides more stability and engagement with customers at a lower cost.
So that’s all for this article,
If you run a business and want to increase lead conversion of your product, then do get a subscription of a good email marketing software and see the results.